Hidden Links, Inc. is dedicated to protecting your privacy and safeguarding your personally identifiable information. We respect your privacy and adhere to the principles of applicable data protection and privacy laws throughout the world.
We have provided this Privacy Statement as an explanation of the information we collect, how we use it, and how the use of this information can benefit your experience on our web sites and during your relationship with us. We wish to help you make informed decisions, so please take a moment to read the sections below.
We collect information from guests and visitors to our web site so that we can be responsive to their requests and needs. Information may be collected as part of: (i) fulfilling reservation or information requests, (ii) purchasing products, (iii) registering for program membership, (iv) submitting a job application, or (v) responding to communications from us (e.g., surveys, promotional offers, or reservation confirmations). We endeavor to collect information only with your knowledge and with your permission if necessary. The types of personally identifiable information that we collect may include your name, home, work and e-mail addresses, telephone and fax numbers, credit card information, date of birth, gender, promotional offers, lifestyle information such as room preferences, leisure activities, names and ages of children, and other information necessary to fulfill special requests (e.g., health conditions that require special room accommodations) or reservation confirmations.
We may also collect non-personally identifiable information about you, such as your use of our web sites, communication preferences, travel habits, aggregated data relative to your travels, and responses to promotional offers and surveys.
Purpose for Collection, Processing, and Disclosure: Collection & Use
We are fully committed to providing you with information about the collection and use of personally identifiable information (PII) furnished by, or collected from, visitors while using our web sites, products and services. It is our practice not to ask you for information unless we need it or intend to use it. Some of the primary purposes for collecting your PII are as follows:providing services such as processing a transaction (e.g., making a reservation, fulfilling a request for information, or completing a product order) marketing and communications with you in relation to the products and services offered by us, our strategic marketing partners, and other trusted third parties performing market research via surveys to to better serve your needs, improve the effectiveness of our web sites, your tour experience, our various types of communications, advertising campaigns, and/or promotional activities. You will always be offered the choice not to submit your PII or to decide what communications you want to receive from us. However, doing so may cause certain transactions to become affected. For example, not providing a name will prevent the processing of reservations.
Processing and Disclosure
In most cases, the information you provide is added to a local database. In the course of processing your information, it may be necessary to transfer your PII to trusted third party service providers located in the United States and throughout the world for the purposes outlined within this Privacy Statement. As a general practice, we do not sell, rent, or give physical possession of your PII to unaffiliated third parties. Situations in which we may disclose your information to others include: when we have received your consent to do so in situations where sharing or disclosing your information is required in order to offer you products or services you desire (e.g., a vacation package) when companies or services providers that perform business activities on our behalf require such information (e.g., credit card processing, customer support services, market research administration or database management services) to comply with legal or regulatory requirements or obligations in accordance with applicable law or court order in case of emergency such as to safeguard the life, health, or property of an individual. If information is shared as mentioned above, we seek to limit the scope of information that is furnished to the amount necessary for the performance of the specific function.
As part of our commitment to keep you informed, we may mail, e-mail, telephone, or contact you by other means to notify you of new products and services, or upcoming special offers, events, enhancements, or other relevant information that may be of interest to you. You may also receive mailings or other communications from carefully selected third parties such as travel insurance and luggage shipping providers. We always offer you the option to decline any or all of these communications by following the directions included in our e-mails or other communications, or by contacting us directly. In some cases your permission will be implied from the nature of the service requested or transaction undertaken. For example, we may collect and use personally identifiable information that you volunteer, or behavioral data or information collected in the aggregate. In addition, your permission will be deemed given for communications from us that are necessary to fulfill transactions and services that you request.
We recognize the importance of information security, and we are constantly reviewing and enhancing our technical, physical, and logical security rules and procedures. Although “guaranteed security” does not exist either on or off the Internet, we safeguard your information using both procedural and technical safeguards, including the use of Secure Sockets Layer (SSL), an encryption method used to help protect your data from interception and hacking while in transit.
We may amend this Privacy Statement from time to time in order to meet changes in the regulatory environment, business needs, or to satisfy the needs of our visitors and guests, properties, strategic marketing partners, and service providers.